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DTN connects small, unique food producers with China importers

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Small-scale farmers and enterprises are being encouraged by the Department of Trade Negotiations (DTN) to use free trade agreements to increase their export markets. As part of this endeavor, the DTN Business Plan Award 2022 initiative was completed last year. The project’s ten successful businesses are currently being linked with Chinese importers through online business matching sessions.

DTN Director-General Auramon Supthaweethum presented certificates to the ten DTN Business Plan Award winners. Winners include producers of agricultural goods, processed agricultural products, and food that meets export criteria. These companies sell dried fruit, juice, coconut crispy rolls, crunchy brownies, flavored peanuts, shrimp crackers, chocolate, and sauces. The entrepreneurs met with 17 Chinese importers from Kunming, Shanghai, Guangzhou, Xiamen, Qingdao, Chengdu, and Hong Kong via online business matching sessions. There were 43 matches in all. Modern trade outlets and e-commerce platforms were also interested. These matching sessions are intended to generate orders worth 150 million baht.

The DTN Business Plan Award 2022 was the fourth of its type. The initiative aims to increase entrepreneurs’ understanding of FTAs, international commerce, marketing, and business planning. One goal of the initiative is to create export advantages for Thai enterprises, particularly in the Chinese market. According to Ms. Auramon, the latter is a vast market with 1.4 billion people.

Thailand exported processed agricultural goods worth 22.721 billion USD in 2022. This represents a 17.81% increase above the number for 2021. The value of processed agricultural goods sent to China was 1.431 billion USD, representing a 17.28% increase year over year. Wheat goods, packaged food, canned and processed fruit, brown sugar, drinks, and pet food are among the most important exports.

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