Thailand’s Tourism Authority (TAT) has revealed its plans to organize nationwide Songkran celebrations, a festival that marks the Thai New Year. The agency is anticipating a whopping 18 billion baht in revenue from both local and foreign tourists during the event.
Yuthasak Supasorn, the Governor of TAT, has stated that around 3.8 million trips are expected to be made by locals during the festival, along with 300,000 trips by foreign tourists.
One of the major events taking place this year is the Yen Tua La Maha Songkran event and the International Amazing Splash 2023 event, both being held in Bangkok’s Soi Chulalongkorn 5 from April 13th to 15th. Additionally, the TAT will host Water Festival 2023 events in various locations across the country from April 13th to 16th.
Numerous temples across Bangkok, including Wat Pho, Wat Arun, and Wat Rakhang, will organize traditional activities for the Thai New Year, along with major events at Tha Maharaj, Iconsiam shopping mall, and Asiatique.
Various provinces in Thailand will also host their key events, such as the Old House of Chiang Mai, Ban Chiang World Heritage Cultural Square in Udon Thani, the Andamanda water park in Phuket, and a traditional Songkran event in Phra Pradaeng district of Samut Prakan, being held from April 21st to 23rd.
To boost confidence among domestic and international visitors, the TAT will be working closely with the Tourist Police Bureau to enforce safety measures throughout the entire festival.