Koh Samui has emerged as one of Thailand’s hottest property investment destinations, with luxury villa and condominium sales surging to record highs in 2025.
According to Colliers International (Thailand), the island’s real estate sector recorded 52 projects totaling 597 units in the first half of the year, representing a combined value of 14.8 billion baht—a 63.56% increase compared to late 2024. Demand is being fueled by strong foreign investor interest, particularly from Europe, Russia, and China, coupled with a resurgence in tourism.
Prime beachside areas such as Maenam, Chaweng-Bophut, and Lamai continue to attract investors and holidaymakers alike. Notably, a villa sold for 449 million baht ($14 million), setting a new price benchmark for the island.
The market is expected to grow further, with more than 15 new projects and over 120 additional units anticipated in the second half of 2025. A leasehold project comprising 46 villas sold out in just two months, underlining market confidence despite global economic uncertainty.
The condominium market is also thriving, with 876 units valued at 3.66 billion baht. A newly launched Chinese-developed project in Bophut sold nearly 73% of its 218 units, with foreign buyers snapping up entire buildings. Prices have steadily risen, with most condos priced between 60,000–80,000 baht per square meter, while premium projects now exceed 200,000 baht per square meter.
Industry analysts believe Koh Samui will remain a premier destination for both lifestyle buyers and investors seeking long-term returns in Thailand’s luxury property market.
